Language and the Market Society: Critical Reflections on Discourse and Dominance (Routledge Critical Studies in Discourse)

Language and the Market Society: Critical Reflections on Discourse and Dominance (Routledge Critical Studies in Discourse)

In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as “service providers,” universities draw up “market-driven” curricula, job seekers are asked to “package themselves” more effectively, and there are advertising agencies specializing in “the Christian marketplace.” And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (such as the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of linguistic choices, in turn, reinforce the social structures that shape them, further consolidating the marketization process. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.

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C Programming Language

C Programming Language

This ebook is the first authorized digital version of Kernighan and Ritchie’s 1988 classic, The C Programming Language (2nd Ed.). One of the best-selling programming books published in the last fifty years, “K&R” has been called everything from the “bible” to “a landmark in computer science” and it has influenced generations of programmers. Available now for all leading ebook platforms, this concise and beautifully written text is a “must-have” reference for every serious programmer’s digital library.

 

As modestly described by the authors in the Preface to the First Edition, this “is not an introductory programming manual; it assumes some familiarity with basic programming concepts like variables, assignment statements, loops, and functions. Nonetheless, a novice programmer should be able to read along and pick up the language, although access to a more knowledgeable colleague will help.”

 

Just about every C programmer I respect learned C from this book. Unlike many of the 1,000 page doorstops stuffed with CD-ROMs that have become popular, this volume is concise and powerful (if somewhat dangerous)–like C itself. And it was written by Kernighan himself. Need we say more? —Amazon.com

This ebook is the first authorized digital version of Kernighan and Ritchie’s 1988 classic, The C Programming Language (2nd Ed.). One of the best-selling programming books published in the last fifty years, “K&R” has been called everything from the “bible” to “a landmark in computer science” and it has influenced generations of programmers. Available now for all leading ebook platforms, this concise and beautifully written text is a “must-have” reference for every serious programmer’s digital library.

 

As modestly described by the authors in the Preface to the First Edition, this “is not an introductory programming manual; it assumes some familiarity with basic programming concepts like variables, assignment statements, loops, and functions. Nonetheless, a novice programmer should be able to read along and pick up the language, although access to a more knowledgeable colleague will help.”

 

Lowest Price: £23.38
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