The Internet has made a lasting impact on the human condition and, more importantly, the communications channels people can make use of. Blogs let people share their opinions with a global audience on many different issues. If this idea appeals to you than read on to see how running a blog could improve your life.
Commenting on the posts other bloggers create can spark interest in the content you post on your blog. Keep a folder in Google Reader for your competition and check it daily. Check out others’ blogs regularly, and when you have something to add to the conversation, leave a comment.
Write new blogs on a regular basis. One of the most common mistakes of bloggers is starting a blog and updating it infrequently. Readers become bored when they must wait too long for a new update. Make sure to blog at least weekly and notify your subscribers.
Owning your domain name, instead of taking advantage of a free site, can serve to your advantage. It’s inexpensive and will make your blog look more professional. It will be far easier for your readers to remember. This is even more true if your domain name contains your business name or other aspects of your branding.
Blog about interesting, relevant topics. Nobody wants to read a saga about doing the dishes and cleaning the bathroom every day. It will be hard for readers to engage with such familiar, dull content unless you present it in a unique and novel way. Focus your blog on something that you know people will want to read. Your goal in running a blog, after all, is to draw people to your site.
Ask the owners of popular blogs to contribute a guest post to your site. These guest posts will mean better content for you and your readers. You may also receive traffic from the other blogger’s site, especially if they inform their own readers of their appearance on your blog. You can ask several different people to provide guest posts to help you to develop a very high quality blog.
Read your reader feedback and respond to it in a neutral, positive manner, and don’t let it get to you emotionally. Regardless of the topic or your thoughts, there is always someone who will see it differently. Use any constructive criticism to make improvements to your blog. Although it may seem counter-intuitive, you should politely respond to flames and trolls, as well, but don’t dwell on them. It can serve as a demonstration of your maturity to your viewers, and increase your reputation.
You should now feel better informed about how writing a blog can fit into your life and help you with your goals, and you may be eager to start. If you have information that you genuinely want to share with others online, then consider the tips above, start writing your own blog entries, and you never know where it could take you.