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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions (SpringerBriefs in Business)

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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions (SpringerBriefs in Business)

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communic….

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